Multiple Ways to Boost Your Online Presence On Media

1. Video Advertising: Television & YouTube

Television advertising is a quick and effective way to broadcast your brand’s message.

2. Newspapers

Newspaper advertising can target specific demographics that are traditionally more difficult to reach through other mediums. This allows advertisers to more effectively reach smaller, niche audiences, including those in specific geographical areas. This targeted advertising can range from simple inserts to regular weekly sections in local newspapers and other special publications.

3. Audio Channels: Podcast & Radio Advertising

Whether you’re starting your own podcast, partnering with a podcast producer, or being a guest on someone else’s podcast, you are expanding your reach. Podcasts are easily searchable by topic. If you focus your podcast work on topics that are of interest to your target demographic, you can reach listeners who could turn into potential customers.

4. Print & Digital Publications (Magazines)

While many argue that conventional methods of marketing are slowly becoming obsolete, print ads remain a mainstay in the advertising budgets of many companies. According to one survey, readers only glance through a website for about 15 seconds to two minutes. If your ad is placed at the end of a webpage, or in the corner, there is a good chance that readers will ignore it, which means very little return on digital ad investment.

5. Social Media

Social media has taken the world by storm over recent years. To this end, it is essential that your business is both present and active on social media if you really want to connect with your target audience.

6. Out-Of-Home Advertising

When many people think about out-of-home (OOH) advertising, the first example that jumps to mind are billboards. While billboards are one great example of OOH advertising, there are many other forms of OOH advertising today.